BrainLit AB appoints Magnus Zederfeldt as new CEO

Magnus Zederfeldt

Experienced international leader to join the company in January 2022

Tuesday, October 26, 2021

(Lund, SWEDEN) – BrainLit AB, a leading health tech light system company, announced today that Magnus Zederfeldt has been appointed as new CEO of the company. He is a proven leader with more than 25 years of both strategic and international business management experience.

Zederfeldt most recently served as Regional Director, Eastern Europe and Russia with Axis Communications, where he also held numerous other sales and business development roles during his 13-year career with the company. Prior to Axis, he held management positions with Johns Manville AB, Anoto AB, and Ericsson Mobile Communications AB. Zederfeldt has a strong track record of developing international sales channels and bringing new solutions to market, and he has broad people management experience in fast-growing international organizations.

Magnus Zederfeldt will assume his position starting in January 2022.

“To be able to improve health and wellbeing for staff, customers and patients by bringing the benefits of daylight indoors is a fantastic solution,” says Zederfeldt. “BrainLit already has several successful installations. The goal now is to develop more partnerships with selected system integrators who want to be part of this journey.”

“I and the board are very happy to welcome Magnus Zederfeldt as CEO of BrainLit AB,” says Peter Johansson, chairman of the board. “Magnus has a very solid background and proven experience in building successful sales organizations internationally. BrainLit has recently embarked on its global expansion, and we are convinced that Magnus is the right person to lead this.”

In May 2021, BrainLit completed a new share issue raising more than SEK 124 million to fuel the company’s growth. With new leadership in place, the company is well-positioned to continue its rapid expansion and introduction of its solutions to customers world-wide.

For further information:

Peter Johansson
Chairman of the Board, BrainLit AB.
Phone: +46 70 538 5239

About BrainLit

The Sweden-based company BrainLit, based in Lund, has mastered the science of simulating the important aspects of daylight indoors for the health and wellbeing of people. The company was founded in 2012 by Tord Wingren, one of the inventors of the Bluetooth technology. To date, the company has established BioCentric Lighting environments for customers with thousands of employees all over the world. For more information, please visit

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